Web Analytics

The Career Management Centre (CMC) helps Beedie students strategize and build a career path. The programs, resources, and a multitude of networking opportunities offered through CMC are designed to set an individual up for professional success.

To increase the number of appointments booked by MIS students with CMC Advisors.

• CMC offers industry specific advice
• CMC can refine skills to secure dream jobs.

• Facebook Ads- The number of likes, views and shares will be used to measure the ad’s reach.
• WordPress Website- Performance will be measured by the click-through rate (CTR) to the outbound link to Beedie Community.

• Facebook Ads- It received 6,246 impressions and 139 ad clicks. We spent $137 out of the $150 budget, this gives us a cost-per-click of $0.99. This implies that we did well in attracting our audience to the website by the effective use of setting up ads in both Facebook and Google Search.
•  WordPress- The website received 216 sessions and 22 conversions to the outbound link click. The website performed pretty well in terms of viewer engagement as it had a low bounce rate of 17.59% and an average page depth of 2.72 page

Beyond Meat is a producer of meat substitutes for chicken, beef and pork. This company is known to have pioneered the technology of creating plant-based meat since 2009.

The objective of my group’s study was to understand how influential health concerns are to consumers when making their protein choices and how these concerns impact Beyond Meat’s brand image. The main objective we set out to achieve was the following :

• To identify the key perceptions and attitudes regarding the health concerns that consumers have towards Beyond Meat products as compared to traditional meat products.
• To determine the association of the influence of these key perceptions to consumers’ protein choices.

Our research was conducted through remote qualitative methods such as Google forms and a focus group session. A combination of multiple choice questions, rating scale questions, and short-answer questions were used to allow more flexible feedback.

• 61% of people aged 18-24 have a negative perception about the brand’s nutritional value and taste.
• However, 83% of people consumed some sort of a plant based product before.

• Affiliate with Canadian Athletes to Promote Beyond Meat.
• Affiliation with popular Canadian Ice-Hockey players and Canadian celebrities would allow Beyond Meat to effectively promote their message and strengthen health perceptions of Canadian residents.

· Launch Go Beyond Recipe Challenge

• ·Use their celebrity ambassadors to participate in a recipe challenge and promote the challenge through their social media channels.

Vancouver City Savings Credit Union, commonly referred to as Vancity, is a member-owned financial co-operative headquartered in Vancouver, British Columbia, Canada.

• Identify non-RRSP holding Vancity members who have the greatest potential for acquiring a new RRSP term.
• Develop profiles of the high-potential members that can support targeted message design.
• Increase RRSP volumes and new investment dollars, as well as product penetration and member entanglement.
• Improve targeting efficiencies and decrease campaign costs.

• Step 1: Creation of the Mental Model
• Step 2: Variable Examination & Data Clean-Up
• Step 3: Forest & Regression Models
• Step 4: Non-linear Relations Between Predictors and Target
• Step 5: Visualizations & Transformations.

• Optimal percentage of members to contact (at a given 2.2% response rate) is the best 40% of individuals who do not have an RRSP prior to the campaign. By contacting approximately 48,000 of these members, Vancity can expect to achieve a maximum profit of $165,710.